SANG WOO KIM

​Sang Woo Kim is a British-Korean model and multidisciplinary artist whose work in fashion and contemporary art challenges perceptions of identity, race, and representation. Born on March 27, 1994, in Seoul, South Korea, and raised in London from infancy, Kim has become a prominent figure in both the modeling world and the art scene.​

Early Life and Cultural Duality

Kim moved to London with his family when he was just six months old, growing up in a household that balanced traditional Korean values with Western culture. This bicultural upbringing deeply influenced his sense of identity, leading him to explore themes of cultural duality and belonging in his later artistic work. He has spoken about the challenges of navigating between two cultures, often feeling like an outsider in both. ​

Modeling Career

Kim's entry into modeling was serendipitous; he walked into Select Model Management in London and quickly gained attention for his distinctive look. He made history as the first Korean model to walk for Burberry in their Autumn/Winter 2014 show. His portfolio includes campaigns for brands like Diesel, DKNY, Dolce & Gabbana, Tommy Hilfiger, and Armani Exchange. Known for his "geek-chic" style, Kim often blends classic and contemporary fashion elements, making him a standout on runways and in editorials. ​

Artistic Endeavors

Beyond modeling, Kim is a passionate artist who uses various media, including painting and installation, to explore complex themes such as identity, perception, and the immigrant experience. He studied Fine Art at Central Saint Martins and Goldsmiths, University of London. His art often features self-portraits and found imagery, serving as a means to reclaim his identity from the objectifying lens of the modeling industry. His debut solo exhibition, "The Seer, The Seen," held at Herald St in London, delved into these themes, inviting viewers to question the dynamics of observation and representation. ​

Recent Work and Exhibitions

In recent years, Kim has continued to merge his artistic and modeling careers. He participated in group exhibitions like "Present Tense" at Hauser & Wirth Somerset and showcased his work at Galerie Sébastien Bertrand in Geneva. His art continues to challenge societal norms and encourages conversations about race, identity, and the human experience. ​

Sang Woo Kim's multifaceted career as a model and artist exemplifies a commitment to challenging stereotypes and exploring the complexities of identity. Through his work, he invites audiences to engage in meaningful dialogues about culture, perception, and self-representation.